New Factory Wednesday
Fundamentals of Usability Testing by Jan Krebber. Registration required.
Time & Location
Understand the fundamentals of usability tests. As methods and principles are universal, they can be applied to screen based products, but they can be applied also to other areas like industrial design, or service design.
Develop an understanding of what is behind a "usability study" and be able to apply usability study fundamentals. Gain methods and insights to immediately improve your screen-based designs and products with regards to usability and user experience.
Participants will know basic techniques to improve a product to become a success.
"We design for the user" - "User Centred Design" - "Build for the best user experience!"
These become more and more popular marketing phrases, but do they really live up to what they promise? It basically means that companies should test their product already while it is just an idea.
RELEVANT CONTENT + OPEN MIC + COFFEE & COOKIES
New Factory Wednesday is a community event dedicated to startups. We provide interesting and relevant content in the areas of business, lean startup, legal, branding and other topics so needed for startup growth. After the content part, we have an Open Mic session and networking Coffee & Cookies.